Will the online casino be able to impose conditions and come to dominate the audiences?

Written by: Greg Wright
Last update: Jul 15, 2023

It is no secret to anyone that the Twitch platform has always been sensitive to the issue of online casino content. In fact, users against it have always requested that the competent authorities do something about it, as it is considered programming that harms the health of viewers.

This caused a direct shock in Argentina in particular, as the majority of streamers specifically dedicate themselves to playing slots during their broadcasts. So, in the midst of this dispute, Kick, a competing platform that apparently does allow broadcasts of this type, comes into play.

How do streaming platforms keep up?

All streamers have a community that follows them. Some of the most prominent ones are Ibai Llanos and AuronPlay, these content creators bring thousands of users to these platforms with each of their videos. But what happens if they are not allowed to stream? Of course, they will be losing users in bulk.

So, keeping this new limitation in mind, Kick comes out with a marketing campaign that is simple but efficient. It attracts communities by giving them what the other platform no longer allows. And this is interesting, as it was a direct blow, since we know that subscribers will always go where they feel satisfied, and Twitch lost that reach due to the limitations it imposed.

Another thing that is very striking about this is that it wasn't even with a multimillion-dollar brand or even with the same trajectory as the purple-colored platform. For example, one of the most famous and frequent casinos in these broadcasts was Stake.com, and it is no longer allowed. So there were no other alternatives but to migrate to a new website, which luckily was this one.

Is it possible for Kick to become the same size as Twitch?

As this is a new event, only the interactions of the last 3 months of Kick have been measured, and to the surprise of many, the numbers are very good. That is, between the period from January to March, the highest interaction rate was for casino programming, with an average of 26 million hours viewed, that is, it wins by majority over other content.

However, despite the high numbers, the purple platform still has the leadership in this battle. Because the numbers that it generates in just the month of March are much higher, since the average is 275 million hours viewed, that is, at least 10 times more.

However, will this remain the same? Will it be possible for one of the platforms with the most presence to decrease in audience numbers at some point? Or will it be possible for the imposed restrictions to be lifted at some point? The truth is, we don't know, but what we do hope is that the content continues to be transmitted.

Written by:
Greg Wright
Bruno Pérez is an expert in exploring the world of Philippine casinos, testing them according to his most important criteria: security and transparency. He has over 8 years of experience in writing articles and casino, cryptocurrency, and sports betting guides. When he has free time, he loves spending time with friends and watching Netflix with his family on weekends.
Last update: 15.07.2023