Whereas land-based casinos try to aim for awe-inspiring scale; their online counterparts have a different attitude. From aesthetic design right through to user-friendly and hassle-free UX, there's much to bear in mind when designing an online casino — and risking it all wrong can have critical consequences. Check out our UX, UI, and SEO guide for casino websites to find out how to make the best impression possible.
When opening an online casino — or re-vamping a winning one — it is essential to be extremely concerned with the interface of the site. A Google study in 2012 definitively illustrated how rapidly first impressions form online. They are formed in approximately 50 milliseconds, and some are formed in just 17 milliseconds. Now think about what it will be like in one year.
The right color scheme, smooth navigation, hassle-free registration, and an intuitive betting process can make the difference between a one-time visitor and a lifetime player. If you’re starting or redesigning a new gambling website, keep reading for a close look at the fundamentals of online casino and sportsbook design.
Visual appeal is one of the first places where many online gambling platform owners go awry.
The wrong aesthetic will chase players away before they even go out of their way to find their games of preference. Spoil players with an eyes feast — your home page must be inviting and nice to the eyes. It is preferable to be simple with minimal color schemes using combinations of 3 or 4 colors, and use the same color scheme on all pages.
While warm, light color tones are great, be careful not to step into harsh and acidic tones as well. The look of the site must be pleasing, but not overdoing it. Blinding, flash light can attract gamblers at the casino floor, but it's a different story when it's coming from your laptop or mobile phone screen; they will instead repel gamblers than attract them.
The website should be in the language of the target market so that they can derive maximum enjoyment from it. Top-class online casino software will have your site present a distinct frontend for every market that you are in.
Don't force your visitors to work at finding what they're searching for. They're here to enjoy themselves, not navigate a labyrinth, so keep your online casino interface intuitive.
It needs to be made as easy as possible for players to register a new account, make deposits, and start playing. The registration link needs to be displayed very prominently and made extremely obvious, and the benefits of registering — specifically any welcome bonus — need to be made well known.
Neatly formatted online registration form needs to be presented across one page so that the registration process is not complicated. Registration form should include minimum personal information to check IDs and for any other security measures — don't make players divulge more information about themselves than they feel comfortable sharing.
Data fields should have directions on what kind of information goes in each field and how it must be entered. With each field a player fills in, the page should auto-focus the following field so that players can navigate through registration easily and quickly; stuck in endless forms will have them running for the door instead of the slots.
You need to have players discover what they're looking for — in a hurry.
They will determine your site by the early search results they see. If their first search on your site for a game doesn't return something very close to their tastes, you can bet they'll leave to some other site without even waving goodbye. Players will expect the search to deliver high-quality results even from short or one-word searches.
Slot tournaments are organized by game developers now and then. But getting your platform listed in one of them is not everything; you want players to sign up and play. A welcome bonus is not going to make players sign up if they cannot see it.
Special promotion such as sign-up bonuses and short-run offers like slot tournaments must be in the limelight, the first thing players see when they visit your site.
The mobile boom is striking iGaming as vigorously as it is any other enterprise. Players in developed countries are spending increasingly more time on their mobiles, and in various developing countries mobile penetration is growing like a fire. Increasing numbers of bets — in some countries, a majority of bets — are being placed by mobile users.
To provide operators with complete authority over the visual and functional aspects of their project, advanced tools like Online Casino Builder are available. Through this solution, you can establish the front-end and design aspects of the platform. The entire backend is integrated, encompassing game content, payment modules, bonuses, and reporting systems. The integrated CMS and pre-designed templates enable users to:
